Welcome to your favorite email of the week.
What You’ll Get Every Friday:
Every Friday, I’ll drop a little note into your inbox filled with the kind of down-to-earth tips that make life feel calmer, easier, and a whole lot more affordable.
👇 Pop your name and email below, and I’ll see you Friday morning.
P.S. You’ll only hear from me once a week. No spam. No stress. Just good stuff.
“Sara actually woke me up from the fact that I was creating my excessive spending. I realized I had been doing this to myself. Now I am literally saving every penny. Thank you for showing me the way.”
Holly
Welcome Friend!
Hi, I’m Sara!
—the coffee-loving, yoga-pants-wearing, frugal-at-heart financial coach behind Frozen Pennies.
I’ve helped over 2.5 million women through my website, YouTube channel (with 100,000+ subscribers), and best-selling book Fundamentally Frugal. I teach real-life strategies for saving money, ditching debt, and living well on less.
I’m also a wife, mom, Grammie, and lifelong budget nerd who knows what it’s like to juggle home, career, adult kids, and aging parents—all while trying to save for retirement. If you’re looking for honest, no-shame money advice from someone who’s lived it, you’re in the right place.